L'Échange - Books that don't get around die

Advertising Agency: BCP, Montréal, Canada
Creative Director: Carle Coppens
Art Director: Yoann Plard
Copywriter: Carle Coppens
Illustrator: Yoann Plard
Photographer: Yoann Plard
Published: January 2007

(via Ads of the World)